It is an obvious fact that each online business owner should know not little but a lot about search engine marketing setup. This idea involves optimizing your website for the search engines to think that your website provides useful and rich-content information and, therefore, you will be able to improve search engine ranking.
This is extremely efficient as other paid marketing methods like pay per click campaigns are really expensive and can not afforded by everyone especially the beginners who do not have that much money yet to invest. On the other hand, natural traffic gained from ethical and legal search engine optimization (SEO) is free of charge and targeted under the assumption that you avoid any black-hat SEO training.
Therefore, search engine marketing setup must be at the top of your list when you like to spread the word about your business. To achieve this goal properly, you should consider the right keywords with the right density.
But the interesting question is: What are the proper keywords?
If you browse different articles on small business website optimization or consult any small business SEO agency that offers push promotion for websites, you will always find this sentence: “You need to consider the keywords and search terms that enjoy high traffic and have low competition”.
My personal point of view is that this answer is not clear enough as the terms low and high are very relative. Should you consider 100 searches per day a high search volume? If yes, then should you consider 90 searches per day a low volume? Additionally, if the number of the websites that compete for your target search term is 100, should you define this competition high or low?
In case these 100 websites can be considered as a low competition, should 150 websites considered as a high competition? So, in other words, what is the meaning of high and low here? And this is exactly the point I try to clarify in this article.
In other words, to set up the optimal search engine marketing setup, you need to consider the search terms that receive “high enough” traffic per month and at the same time enjoy “low enough” competition.
a) What should you define under the term high enough traffic?
The answer depends on your business and your goals. To succeed in online business, you should decide your goal versus time. I.e. you should plan how much money you like to earn and after how many months.
So, I will make a random assumption that you like to earn $1000 per month. Then, your goal is to drive internet surfers to your website that can make you $1000 monthly and this should be your “high enough traffic”. But the exciting question is how to calculate this traffic in an accurate way?
You can definitely use such a mathematical formula:
Total Income per Month= Number of Visitors per Month x Conversion Rate x Income per Sale
In the above mentioned formula, all factors are known except the number of visitors per month. Specifically:
Income per sale is the amount of money or commission you earn when you achieve a sale.
Conversion rate is the amount of your internet surfers who may be interested to buy your product or service. For instance, 3% conversion rate means that 100 internet surfers are dropped by your website and only 3 out of these 100 decided to buy your product. This factor depends on your product, sales letter, etc.
It is feasible and realistic to setup your search engine marketing with 3% conversion rate but I prefer not to be so optimistic and use instead a conversion rate of 1%.
Total money you like to make online is simply the cash you like to earn monthly, which is in our case the $1000.
So, now you can calculate how many visitors per month you should drive to your website in order to achieve the desired income. In case you like to earn more you may work on increasing the amount of visitors to your website or you should try to increase the conversion rate.
Driving more traffic to your website includes:
- Ethical optimization of your website by combining online and offline optimization.
- Submit more articles to get more quality back links.
- Update your website frequently.
- Combine article marketing and web 2.0 services.
Increasing the conversion rate of your website involves:
- Enrich your sales web page with promises that you can really deliver.
- Offer your visitors an extra free bonus.
- Add a hard deadline that they should act before it in order to be qualified for the free bonus.
b) What should you define under low enough competition?
To check the competition of a certain keyword, insert your target keyword between double quotes in Google to see how many other websites that are optimized for the same keyword. You may get a number between 0 and thousands of websites that you have to compete against them.
The answer to the question of a “low enough competition”is depending 100% on the planed destination, where you are going to submit your articles. Yes, this is correct as it is relatively sure that Google loves some certain websites and if your article -which should be optimized around a certain keyword-, is submitted there, then it has a better chance to appear on Google’s first page.
Some of the websites that Google certainly love are: ezinearticles.com, Squidoo.com, UsFreeads.com and any Wordpress Blog. So, you should not overlook these cases in case you design your search engine marketing setup:
- Ezinearticles.com: Is the best place to submit if the number of competitors is around 10,000 websites.
- Squidoo.com: Is the best place to submit if the number of competitors is around 5,000 websites.
- UsFreeads: Is the optimal choice to submit your articles, if the number of competitors is approximately 3,000 websites.
- Wordpress Blog: Is the optimal choice to submit your articles, if the number of websites that are optimized for the same keyword is not more than 1000 websites.
It is important to notice that the above results are my results based on trial and error procedures and there is always no guarantee, if we talk about Google. However, the above results are obtained consistently for 6 months now and, therefore; it is worth to give it a try when you plan the next campaign.
The key point of this article is to find a mathematical description of the very vague terms high and low. So, now you are ready to exactly decide which keywords you should target when you think of starting your search engine marketing setup.
Who is not dreaming to get his website seen by thousands of new customers with the help of search engine ranking optimization? I got position #3 on Google first page for a very competitive keyword. So, if you are the only visitor to your website, then you can not afford to miss revealing my FREE tips to improve search engine ranking.